As the IPL fever grips the nation, telecom operator Aircel has decided to leverage its association with Chennai Super Kings and launch an initiative called “Extra Talk Time with CSK”. Under this scheme subscribers will get a full talk time on the recharge of Rs. 164. And an extra talk time if Chennai Super Kings scores over 164 runs in a match.
For instance, in a match, if Chennai Super Kings scores 180 runs, the customers will get an extra talk time of Rs. 16. This extra talk time will be valid only for 15 days. This scheme is operational from April 1, 2013 and the extra talk time will be awarded on the basis of score of the next match that Chennai Super Kings plays.
Apart from this all consumer, who recharge with Rs. 164 will also get 5 Aircel to Aircel calling minutes, which will be valid for two days. In case of Chennai Super Kings scores less than or equal to Rs. 164, in that the case too the subscriber will get full talk time and the 5 Local Aircel to Aircel minutes.
Chennai Super Kings is pitted against Mumbai Indian for their first match that will take place on April 6, 2013.
Commenting on the launch of this initiative, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is delighted to launch this unique initiative for the customers. We aim to leverage the great following that cricket and IPL have in our country. Chennai Super Kings is the most successful team in IPL and this year their success will bring a cheer to Aircel customers as well. Through this exciting initiative, we will reach out to our customers and reiterate our commitment of bringing innovative and best value for money products and services in the market. This is a first of its kind initiative and our strong association with CSK will also help us strengthen the relationship with our key target audience- youth”.