The app and the website ESPN.in aim to provide fans a one stop destination for news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, and kabaddi. The cricket related content will be powered by ESPNcricinfo.
The launch of the app and website are part of ESPN’s association with Sony Pictures Networks India (SPN), announced last year, which saw the launch of the Sony ESPN and Sony ESPN HD channels in January. ESPN.in and the ESPN app will both carry Sony ESPN branding and will feature cross-promotional integration with Sony LIV, the digital streaming platform from SPN.
“The launch of our multisport products offers sports fans news, features and video experiences around top sports of interest. They also provide the perfect complement to our Sony ESPN television collaboration and reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms,” said Ramesh Kumar, head of ESPN India and South Asia.