The US car maker’s Indian subsidiary – General Motors India has launched its new multi-purpose vehicle Enjoy at an aggressive price of Rs 5.49 lakh to Rs 7.99 lakh – ex-showroom New Delhi, in a bid to tap into the fast growing utility vehicle space.
The new MPV launch by GM is expected to add sales volume for the company, which has been struggling despite new launches.
Available in four different variants, with 7 and 8 seater configuration, the 1.4 litre petrol powered Enjoy is priced at Rs 5.49 lakh to Rs 6.99 lakh, whereas the 1.3 litre diesel powered Enjoy is priced between Rs 6.69 lakh to Rs. 7.99 lakh
P Balendran, VP, General Motors India said, “Enjoy is positioned in the fastest growing Utility Vehicle space. With its features and aggressive prices, we hope to get good response from the market.”
GM India is aiming to sell about 3,500 units per month of Enjoy.
The company expects 80% of its overall sales to come from the diesel segment and the balance 20% from petrol.
Available in six different colours, Enjoy comes with dual tone interiors, wood and finish AC vents. It boasts of features like tilt adjustable steering, 12V power outlet in 3rd row, front and rear power windows, power adjustable OVRM and height adjustable driver seat. On folding the third-row seat, the MPV offers a luggage space of 630 litres.